Brand guidelines
Logo files, fonts and the core colours for Vayasya and its products, Seva and Setu.
Downloads
- Logo kitZIP · SVG, PNG 256–2048, plated variants, icon set, usage notes326 KB
- Vayasya Setu lockup, for light surfacesSVG · mark and name, text outlined16 KB
- Vayasya Setu lockup, for dark surfacesSVG · mark and name, text outlined16 KB
- Font packZIP · Anek and Hind (Latin, Devanagari, Kannada, Gurmukhi), JetBrains Mono · TTF · SIL OFL3.5 MB
- Company profilePDF614 KB
Logo usage
- Keep clear space equal to the height of the inner V on every side.
- Do not recolour, distort or rebuild the mark.
- Use the supplied files as they are.
One gold mark, used as-is on light and dark surfaces: Gold #DAA236 on white or Neutral 900.
Typography
Anek · display · 500–700 · Latin, Devanagari, Kannada, Gurmukhi
Workforce. With care.
Hind · body and interface · 400–700 · Hind Mysuru (Kannada), Hind Jalandhar (Gurmukhi)
Supervised crews for factories, warehouses and facilities, with the records kept for every shift.
JetBrains Mono · data · 400–500
GSTIN 05AAJCV4562E1ZB · Shift 06:00–14:00 · 24 loaders
Colour
Gold is the brand colour for Vayasya and every product under it. Keep it under 20% of any surface. Click a swatch to copy its hex value.
Gold
Master brand, and the colour every Vayasya product carries: Seva and Setu alike. Gold 500 is the brand colour; 700 is the accessible cut for text on light surfaces.
Neutral
Everything else. White and cool grey carry text, surfaces and borders; Neutral 900 is the brand navy.