Brand guidelines
Logo usage, typography and colour palette for Vayasya and its products, Seva and Setu, with downloadable logo files and fonts.
01 · LOGO
Logo usage
- Keep clear space equal to the height of the inner V on every side.
- Do not recolour, retint, distort or gradient-map the mark.
- Over imagery, place the mark on a calm solid plate first.
- If it is too small to read clearly, use a larger placement rather than forcing it smaller.
- Use the supplied files as they are. Do not rebuild the mark.
- A product name sits beside the mark in Anek at weight 500, in one weight. Use the supplied lockup file.
One gold mark, used as-is on light and dark surfaces. Gold #DAA236 on white or Neutral 900.
A product lockup is the mark beside the product name. Setu has no colour of its own; the name takes the text colour of its surface.
- Master markSVG · design, print, web4 KB
- Master markPNG · 1024 px, transparent52 KB
- Logo kitZIP · SVG, PNG 256–2048, plated variants, icon set, usage notes326 KB
- Vayasya Setu lockup, for light surfacesSVG · mark and name, text outlined16 KB
- Vayasya Setu lockup, for dark surfacesSVG · mark and name, text outlined16 KB
02 · TYPOGRAPHY
Typography
- Anek carries headings and high-emphasis lines only; it is not a reading face.
- Hind carries everything people read: paragraphs, labels, interface copy.
- JetBrains Mono is for values that need alignment or character distinction: IDs, tables, figures.
- Sentence case by default. No new fonts or local fallbacks to fix a surface quickly.
Anek Latin · display · 500–700
Workforce. With care.
Hind · body and interface · 400–700
Contract labour and industrial services. A considered approach to people, work and compliance, from the first conversation to day-to-day coordination on site.
JetBrains Mono · data · 400–500
GSTIN 05AAJCV4562E1ZB · EPF · ESIC · Shift 06:00–14:00 · 24 loaders
| Level | Family | Weight | Size / line | Use |
|---|---|---|---|---|
| Display | Anek Latin | 500 | 40 / 48 | Page titles, hero statements |
| Heading | Anek Latin | 500 | 30 / 38 | Section headings |
| Body | Hind | 400 | 18 / 30 | Reading copy, interface text |
| Data | JetBrains Mono | 500 | 14 / 22 | Tables, identifiers, aligned values |
Also on Google Fonts: Anek Latin, Hind and JetBrains Mono.
03 · COLOUR
Colour palette
Gold is the brand colour for Vayasya and for every product under it; Seva and Setu do not have colours of their own. Saffron, Indigo, Forest and Slate are extended scales for chart series, document templates and theme options in Setu. They do not identify a product line. Accent colour stays under 20% of any surface. Click a swatch to copy its hex value.
Gold
Master brand, and the colour every Vayasya product carries: Seva and Setu alike. Gold 500 is the brand colour; 700 is the accessible cut for text on light surfaces.
Neutral
Everything else. White and cool grey carry text, surfaces and borders; Neutral 900 is the brand navy.
Saffron
Extended palette for charts, templates and theme options.
Indigo
Extended palette for charts, templates and theme options.
Forest
Extended palette for charts, templates and theme options.
Slate
Extended palette for charts, templates and theme options.
State
Semantic status only. Never decorative.
Dark surfaces
Dark mode uses the same ramps turned over. Text pairings clear 4.5:1 on their surface; gold text uses 300, never 500.
- Canvas · Neutral 950#020617
- Surface · Neutral 900#0F172A
- Muted and rules · Neutral 800#1E293B
- Text · Neutral 50#F8FAFC19.3:1 on canvas
- Secondary text · Neutral 300#CBD5E112.0:1 on surface
- Placeholder · Neutral 400#94A3B87.0:1 on surface
- Brand text · Gold 300#F4CD6D11.7:1 on surface
- Focus · Gold 400#EBB74A11.0:1 on canvas